Use code BFNOV5 to receive 5% OFF your order  

(Excludes Products in Offer, Clearance & Selected Brands).

NEW - 365 Day Returns Policy - Click Here

-

This Black November, don’t miss out on unbeatable savings across our wide range of baby essentials.

Enjoy an additional 5% OFF with code “BFNOV5” (excludes sale and clearance items).

Black November Top Picks!

Shop by category

  • Price Promise

    The price won't drop any lower on selected products!

  • Social Media

    Follow us online and keep up to date.

  • Buy Now & Pay Later

    Use Klarna to split payment with no interest.

  • Make Savings

    Sign up to our emails & get early VIP discount.

Black Friday Top Tips

Listen up mums and dads! We know you’re eagerly waiting for the shopping event of the year so that you can bag a bargain for your little ones. And you’ve heard right – we’ve got a lot of irresistible Black Friday baby deals in the pipeline for the big day. But why wait till Black Friday when you can start making savings now with our current offers? From clearance across trusted brands to direct discounts on pushchairsfurniture, and toys and gifts, we’re treating you and your cherub earlier so you can get ahead of the game.

You can expect to see exclusive deals across a wide variety of products such as the Joie Spin 360 Group 0+/1 ISOFIX Car Seat-Ember, Doona™ Car Seat & Stroller-Nitro BlackTutti Bambini Modena Cot Bed-Grey Ash and White and Joie Versatrax 3in1 Travel System Bundle - Laurel. We’d pinch you, but these discounts are certainly not a dream! And don’t worry, we know the run-up to the end of the year can feel like you’re breaking the bank a smidge when you have little ones, but Klarna and Laybuy are on hand to save the day, so you can split payments with no interest. We’ve got you!

You can expect to bag a bargain on a range of exclusive products to Kiddies Kingdom across the following big-name brands:

Q&A with Kiddies Kingdom

What’s Next? Cyber Monday

Even with these early kickstarted savings, you won’t miss out on bagging yourself a bargain as the savings don’t stop just because Black Friday is over! On 28th November, Cyber Monday will take place, so you’ll have the chance to make some more savings across goodies for our most precious kids. If you’re wondering "how is Cyber Monday different from Black Friday?” – like the name suggests – it’s purely an online affair. What goodies will you be adding to your basket this time? Perhaps the Britax Römer SAFE-WAY M Group 1/2 Car Seat or maybe the Obaby Round Back Rocking Chair? Whatever nbsp;you and your bambino have your heart set on, there’s a discount that’s sure to seal the deal.

Should You Wait for Cyber Monday?

As we’ve mentioned, our irresistible deals begin now so that parents can get ahead of the curve before all the frenzy of Black Friday and Cyber Monday. Why not be one of the first to benefit from the car seat sale, pushchair sale, nursery set sale and more? After all, there’s nothing sweeter than seeing that big, cheesy grin on your littlun’s face!

Although our discounts are here and raring to go, during Cyber Monday, you can expect to see deals on the same type of products that are on sale during Black Friday. However, they’ll often be on different brands and models. Both Black Friday and Cyber Monday will offer mummies and daddies the chance to bag yet another bargain for their teeny tots. But, if you spot a deal now that looks too good to be true, or one in the Black Friday sale that ticks all the boxes, we’d advise going for it. Products can sell out in minutes, and after all – you don’t want to miss out on treating your cutie!


How Long do Black Friday Deals Last?

Typically, you can expect to see big savings all weekend when Black Friday rolls around – music to any parents’ ears! As we’ve mentioned, an extra day of juicy deals will take place straight after on Cyber Monday – so there’s no excuse to miss out. Plus, this time of the year is perfect for bagging Black Friday deals for kids and Black Friday baby deals, so you can fill up their Christmas stockings with the best gifts out there.

But if you want to skip the queue and get in there early, you can get started now with our current discounts and offers. Lots of goodies await you, from the done and dusted. That means less time panic buying and more time having snuggles with your cherub, especially when you find the perfect gift for baby’s first Christmas.

Top Tips for Making Savings on Kids Toys

There&rsquo's no such thing as being prepared too early! Whether you’re going in now and bagging those bargains, or you’re preparing for the Black Friday baby deals – we’ve put together our best, tried and tested tips:

  • Set a budget – it can be easy to go overboard when it comes to sales, but if you want to actually save money now or on Black Friday, you need to set a budget and stick to it. Make a list of everyone you need to shop forwhat they need and approximately how much you expect those things to cost – and that’s your budget limit done and dusted.

  • Do your research NOW – if you're hoping to snap up a deal on those big-ticket goodies, a little knowledge will go a long wayin making sure your Black Friday endeavours are as efficient and successful as possible. This way you can compare prices in the lead up to see how/if they change, and then you’ll know whether the deal on the day is worth it.

  • Keep your eyes peeled on social media – keep an eye out on social media for advertisements of Black Friday deals in the lead up to the big day. You never know, just like our exclusive deals that are allowing parents to enjoy savings now, there may be others around too. The air fryer or gorgeous winter coat you’ve been eyeing up for the past couple of months may be ready to be swiped up now!

  • Sign up for newsletters – start paying attention to your newsletters a few weeks before the day, as they’re the easiest way to stay on top of Black Friday offers. Newsletters are more useful and accurate than Googling, since they come straight from the horse’s mouth.

  • Make yourself aware of price matching policies – make sure to read the fine print on any website and check Black Friday advertisements for price matching exclusions specific to that day. Most price matching guidelines will require proof, so have your phone at hand to show evidence of competing retailers’ ads or product pages. Preparation is key!

  • Don’t forget Cyber Monday – in all the hype of Black Friday, it can be easy to forget that when Monday rolls around, there’s still a shot at great deals for your cherub. So, make sure to save some of your budget for this day too!

So that you don’t miss out on the deals we’ve got in store for your little one – create an account with us beforehand, bookmark the page and look for your favourite goodies now. Who knows, there may already be an irresistible deal waiting for you before Black Friday even arrives! And if you sign up for updates, you’ll be the first to hear about any offers to come about in the build up to Christmas.

FAQs

  • Is Black Friday a good day to shop?

It’s a one-stop shop for some fantastic deals across lots of baby goodies. But you don’t have to wait until then to bag a bargain because our discounts are ready and waiting for you now.

  • Do you offer Klarna?

We offer Klarna and Laybuy so you can split payments with no interest and rest easy knowing your little one can be treated without breaking the bank there and then.

  • Is it better to shop before or after Black Friday?

Black Friday is known to be prime time to get your shopping list ticked off. However, it’s also a super busy day, so if you start to look now, you decrease the risk of missing out on whopping deals that may not come around again.

  • How can I save the most on Black Friday?

Before the big day – write your shopping list, do your research, and compare prices. Put the products you want into your shopping basket or favourite them. Make sure to get in there early on the day to snap up the best deals before they go – early bird catches the worm!

  • Do prices go up after Black Friday?

From time to time, there will be offers and sales again after Black Friday ends. However, they may not be as significant as the savings you can make on the day so it’s best to buy the gifts beforehand to give you the best shot at savings.

Shop Over 150 Brands
All in one place
  • Amana Silver Cross
  • Egg Bugaboo
  • Britax iCandy
  • Cybex BabyStyle
  • Joie Tutti Bambini
  • Ickle Bubba Out n About
Functional cookies are strictly necessary to provide the services of the shop, as well as for its proper functioning, so it is not possible to refuse their use. They allow the user to browse through our website and use the different options or services that exist on it.
These are cookies that collect information about the advertisements shown to users of the website. They can be anonymous, if they only collect information about the advertising spaces shown without identifying the user, or personalised, if they collect personal information about the user of the shop by a third party, for the personalisation of these advertising spaces.
Collect information about the user's browsing experience in the shop, usually anonymously, although sometimes they also allow the user to be uniquely and unequivocally identified in order to obtain reports on the user's interests in the products or services offered by the shop.
These are used to improve the browsing experience and optimize the operation of the shop.
These are cookies without a clear purpose or those that we are still in the process of classifying.

This website uses its own and third-party cookies to improve our services and show you advertising related to your preferences by analyzing your browsing habits. To give your consent to its use, press the Accept button.